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Savour the Divine Taste of the First Ever Ruby Chocolate Drink Powder!

Posted: 13 Aug 2025

Savour the Divine Taste of the First Ever Ruby Chocolate Drink Powder! – Keylink WP

Savour the Divine Taste of the First-Ever Ruby Chocolate Drink Powder

About Van Houten - Pioneers at Heart since 1828

In 1828, Van Houten’s founder, Casparus Van Houten, invented the hydraulic cocoa press to separate cocoa butter from the liquor and make a lighter and more nutritious cocoa powder. And he didn’t stop there. His thirst to deliver delicious cocoa to everyone resulted in a whole new industry. Under his watchful eye, chocolate drinks first saw the light of day. His son Coenraad inherited his passion for cocoa and invented the renowned Dutching process, alkalising cocoa for a better taste and solubility. This technique is still used around the world today. The improved solubility, better colour and tastier flavour of cocoa, once and for all changed people’s mind.

Chocolate drinks were here to stay.

A legacy of firsts

Van Houten’s pioneering attitude led to more than one international breakthrough. The cocoa company became the first to introduce tin cans in 1865, again radically changing the industry. Taste could now be preserved longer, opening the world to a global expansion. By the end of the 19th century, you could get Van Houten in the United Kingdom, United States, Germany and France. It quickly became known as the brand of high-quality cocoa powders.

Van Houten’s Journey Through Time:
1828 – The first Van Houten cocoa powders rolled off the shelf	2008 – The first to make a 50% less sugar cocoa drink for vending
1846 – The first to alkalise cocoa neutralising its bitterness	2018 – The first single-origin chocolate drink powders for Horeca
1932 – Entered the vending business with chocolate bars	2021 – And now Van Houten’s latest innovation…

About Ruby - The Divine Taste of the First Ever Ruby Chocolate Drink Powder

Ruby chocolate has been the talk-of-the-town ever since its introduction as the 4th type of chocolate, in 2017. This new sensorial delight has already been successfully launched for both artisans and chefs. And every day it’s becoming more clear: the taste of ruby is here to stay.

It’s by far the biggest evolution since the invention of white chocolate in 1937, inspiring tablets, pralines, biscuits — and now chocolate drinks!

Indulge in the delicious taste of the first-ever ruby chocolate drink

94% chocolate
Made with ruby cocoa beans
Dissolves easily in milk
For hot and cold drinks
Filled with intense fruitiness and fresh sour notes

Ready to reinvigorate the chocolate drink category
Ruby gives baristas their creativity back. It allows them to pioneer a new sensory experience for Millennials and Centennials who crave new experiences and delights

Cocoa Horizons

100% Sustainability sourced ruby cocoa beans

Through the Cocoa Horizons Foundation, Van Houten ruby chocolate powder is helping to create a brighter future for cocoa farmers. The Cocoa Horizons Foundation is an impact driven program with the vision to drive cocoa farmer prosperity by creating self-sustaining communities that protect nature and children. It’s a non-profit organisation, third party verified, highly transparent on premium and methodology. The Foundation focuses on three areas to improve the livelihoods of cocoa farmers and their communities:

Productivity: Prospering Farmers
Community: Zero Child Labour
Environment: No Deforestation & Carbon Positive

The Foundation is present in Côte D’Ivoire, Ghana, Cameroon, Indonesia, Brazil and Ecuador.